Web:
White Stuff Denim

Description:

The article page for White Stuff's Denim range recently went through an evolution to highlight new styles that were to launch for the Autumn Winter 2020 campaign. This included more of a focus on the product lines available and less emphasis on the sustainable part of the product which has now been established since Summer 2020.

The feature still includes video interviews covering the lifestyles of those that wear White Stuff Denim and clear messaging for the sustainable elements - recycled water and air drying during manufacture - as well as detailed diagrams and information about the "fit" of the denim, for both the Women's and the Men's ranges.

Technology used:
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White Stuff Denim

I was involved in the full refresh of the page, again taking designs produced by our internal Creative team, and updating the fully-responsive design to ensure that it displayed correctly on all device types and browsers. You can view the previous version of this page which used subtle animations to highlight the sustainable messaging via Wayback Machine though please be aware due to limitations of this tool some elements page may not work as expected.

White Stuff Denim White Stuff Denim

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