White Stuff Denim
As part of a re-launch of the denim range for White Stuff, it was decided that we needed to overhaul the denim article content to improve promotion of the environmental benefits of White Stuff's denim compared with other brands. Therefore, the Creative Team designed a page which highlighted the main benefits - recycled water and air drying - for the denim's manufacture, as well detailed diagrams and information about the "fit" of the denim, for both the Women's and the Men's ranges.
My involvement in the project was to take the designs produced by the Creative Team and produce a fully-responsive build. This included adding some subtle animation to again highlight the key benefits of the denim and ensure that the video content required interaction before playback for optimisation purposes.