Web: Adidas Carnaval
Description:
As part of a site-wide campaign for Pro-Direct Soccer, I was responsible for the build of the responsive Adidas Carnaval mini-site which contained information, images and various interactive elements to help promote and sell Adidas' Carnaval collection of football boots ahead of the 2014 World Cup. This page was an ASP.Net-based page which pulled through live pricing information and a dynamic link for each set of football boots.
The basis of the page is the Foundation 4 framework and consists of 5 videos and 2 interactive 360° elements which allow the customer to see the football boots from all angles and was built on a framework built and used extensively by the wider development team. Post-build this page formed part of a wider campaign which included a website takeover including advertising graphics across the website, as well as translations for Pro-Direct Sport's alternative language websites including Spain, Germany, Netherlands and Poland.
The page was built in collaboration with the internal Pro-Direct's creative team, and also Adidas themselves who provided a majority of the assets, with further support from Pro-Direct's internal translations team to build the alternative language website versions.
